UNIVERSITY OF PITTSBURGH POLICY 08-01-01

CATEGORY:         PUBLIC RELATIONS
SECTION:          University Publications
SUBJECT:          Use of University Name, Logos, Trademarks, Service
                    Marks, and Oversight of the Quality of Goods or
                    Services with which they are Associated
EFFECTIVE DATE:   April 15, 2008 Revised
PAGE(S):          2

I.    SCOPE

      This policy establishes the University of Pittsburgh's right to
      control the use of the University name, logos, trademarks, and
      service marks; the nature and quality of goods or services with
      which they are associated; and, in order to achieve uniformity of
      presentation of the marks, the artistic form in which the marks
      are reproduced.

      It applies to identity marks (whether registered or not), adopted
      or used by the University as word marks, such as "UNIVERSITY OF
      PITTSBURGH," "PITT," and "PITT PANTHERS," and others containing
      graphic components in addition to the words, such as the
      University seal, a representation of a football helmet or a
      representation of a panther.

      It also applies to the oversight of the quality of goods or 
      services with which they are associated.

II.   POLICY

      Commercial Use

      No one may use, or authorize licensed vendors to use, the
      University's identity marks in a form that differs from the
      officially sanctioned identity marks.

      -     Requests for permission to use or to license the University
            identity marks on commercial products or services shall be
            considered only if the requesting vendor is officially
            recognized by the University or is a current vendor of the
            University at the time of the request.

      -     Licensing: Commercial licensing of the University identity
            marks on products or services is controlled exclusively by 
            the Director of Licensing, with advice and counsel from the
            Office of General Counsel (OGC) and the Department of
            University Marketing Communications (UMC) within the Office
            of Public Affairs, as appropriate and upon request.

      -     Use or Permission: Requests for permission to use University
            identity marks on products or services, which are outside the
            scope of licensing and licensing transactions handled by the
            Director of Licensing, shall be controlled by UMC with advice
            and counsel from OGC, as appropriate and upon request.  UMC
            shall perform a preliminary review of all requests for
            permission to use University identity marks and shall make
            recommendations with respect to the accurate use of the marks
            as well as the reputational impact of the request before the
            request moves forward to the OGC for further consideration,
            advice, and approval, if deemed necessary.

      Internal Use

      University identity marks on products that are solely for internal
      use, such as stationery or business cards; for free distribution,
      such as catalogs, promotional publications, or other University
      publications; or University advertising must be in conformity with
      the officially sanctioned identity marks.  UMC maintains the
      University's current identity marks.

      To ensure control over the reproduction of University identity marks
      and the quality of goods or services with which they are associated:

      -     All official literature and promotional material must be
            coordinated through UMC.

      -     All University printing must be coordinated through UMC.

      -     UMC, working with University deans, directors, and department
            heads, will develop marketing strategies, design and print
            materials, and create web sites for their respective entities.

      -     UMC also maintains oversight of the quality and presentation 
            of institutional identity elements, including the University's
            seals and logos.

      -     UMC coordinates all aspects of print, advertising, video, and
            web sites, including, but not limited to, writing, designing,
            editing, proofreading, developing print specifications, printing,
            and purchasing of vendor services.

      Independent Organizations' Services or Activities

      The OGC, upon the recommendation of UMC, must review and approve in
      writing any request for the use of University identity marks by
      independent organizations, in connection with services or activities,
      or in any context other than affixing the marks to commercial products.

      Unauthorized Use

      Any member of the University Community who becomes aware of the
      unauthorized use of University identity marks by a third party is
      responsible for notifying the Director of Licensing and
      the OGC.